Affect intensity revisited: Individual d
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Maggie Geuens; Patrick De Pelsmacker
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Article
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1999
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John Wiley and Sons
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English
โ 136 KB
๐ 2 views
The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be