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Affective valence of words, explicit and implicit memory in clinical depression

✍ Scribed by Jean-Marie Danion; Françoise Kauffmann-Muller; Danielle Grangé; Marie-Agathe Zimmermann; Philippe Greth

Book ID: 119089879
Publisher: Elsevier Science
Year: 1995
Tongue: English
Weight: 829 KB
Volume: 34
Category: Article
ISSN: 0165-0327
DOI: 10.1016/0165-0327(95)00021-e

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio