Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context

✍ Scribed by Chowdhury, Rafi M.M.I.; Olsen, G. Douglas; Pracejus, John W.

• Book ID: 126724206
• Publisher: M. E. Sharpe Inc.
• Year: 2008
• Tongue: English
• Weight: 236 KB
• Volume: 37
• Category: Article
• ISSN: 0091-3367
• DOI: 10.2753/JOA0091-3367370301