Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context
✍ Scribed by Vanessa M. Patrick; HaeEun Helen Chun; Deborah J. Macinnis
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 260 KB
- Volume
- 19
- Category
- Article
- ISSN
- 1057-7408
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
We demonstrate that anticipating pride from resisting temptation facilitates self‐control due to an enhanced focus on the self while anticipating shame from giving in to temptation results in self‐control failure due to a focus on the tempting stimulus. In two studies we demonstrate the effects of anticipating pride (vs. shame) on self‐control thoughts and behavior over time (Studies 1 and 2) and illustrate the process mechanism of self vs. stimulus focus underlying the differential influence of these emotions on self‐control (Study 2). We present thought protocols, behavioral data (quantity consumed) and observational data (number/size of bites) to support our hypotheses.