Accessibility of affective versus cognit
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Bas Verplanken; Godelieve Hofstee; Heidi J. W. Janssen
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Article
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1998
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John Wiley and Sons
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English
β 150 KB
Four studies investigated differences in accessibility of affective and cognitive components of attitudes. Accessibility was measured by response times on bipolar semantic differential evaluative adjectives (e.g. `positiveΒ±negative') in response to how one felt and thought, respectively, about an at