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Aesthetics and credibility in web site design

✍ Scribed by David Robins; Jason Holmes

Book ID
113663762
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
773 KB
Volume
44
Category
Article
ISSN
0306-4573

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## Abstract This article explores the associations that message features and Web structural features have with perceptions of Web site credibility. In a within‐subjects experiment, 84 participants actively located health‐related Web sites on the basis of two tasks that differed in task specificity