AdWords For Dummies (For Dummies (Computer Tech))

✍ Scribed by Howie Jacobson

Year: 2007
Tongue: English
Leaves: 431
Edition: Pap/Dig
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

  AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues      This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!      Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools      Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

✦ Subjects

Маркетинг, реклама, PR;Информационные технологии в рекламе;

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