ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

✍ Scribed by Sinclair, Janas; Irani, Tracy

• Book ID: 121270164
• Publisher: M. E. Sharpe Inc.
• Year: 2005
• Tongue: English
• Weight: 170 KB
• Volume: 34
• Category: Article
• ISSN: 0091-3367
• DOI: 10.1080/00913367.2005.10639203