๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

ADVERTISING: THE VOICE OF THE CONSUMER

โœ Scribed by Howard Johnson


Book ID
111136939
Publisher
John Wiley and Sons
Year
1977
Tongue
English
Weight
397 KB
Volume
1
Category
Article
ISSN
1470-6423

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## Abstract This study investigates the structural alignment processes in reducing memory interference in a competitive advertising context. In particular, an experimental study is carried out to understand how alignable (i.e., comparable) and nonalignable (i.e., noncomparable) attributes influence