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Advertising Strategies in a Differential Game with

✍ Scribed by B. Viscolani; G. Zaccour

Book ID
106433058
Publisher
Springer
Year
2008
Tongue
English
Weight
344 KB
Volume
140
Category
Article
ISSN
0022-3239

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✍ Roberto Cellini; Luca Lambertini; Andrea Mantovani πŸ“‚ Article πŸ“… 2008 πŸ› Elsevier Science 🌐 English βš– 219 KB

We investigate a linear state differential game of advertising, under Cournot and Bertrand competition. A unique saddlepoint equilibrium exists if the marginal cost of advertising is sufficiently low. Bertrand competition entails more intense advertising than Cournot competition, since increasing ma