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Advertising standardization in multinational corporations: The subsidiary perspective

✍ Scribed by Saeed Samiee; Insik Jeong; Jae Hyeon Pae; Susan Tai

Book ID: 117319757
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 242 KB
Volume: 56
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(01)00291-0

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