## Abstract This study investigates the structural alignment processes in reducing memory interference in a competitive advertising context. In particular, an experimental study is carried out to understand how alignable (i.e., comparable) and nonalignable (i.e., noncomparable) attributes influence
β¦ LIBER β¦
Advertising Repetition and Placement Issues in On-Line Environments
β Scribed by Yaveroglu, Idil; Donthu, Naveen
- Book ID
- 121244878
- Publisher
- M. E. Sharpe Inc.
- Year
- 2008
- Tongue
- English
- Weight
- 406 KB
- Volume
- 37
- Category
- Article
- ISSN
- 0091-3367
No coin nor oath required. For personal study only.
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