✦ LIBER ✦
Advertising pricing models in media markets: Lump-sum versus per-consumer charges
✍ Scribed by Dietl, Helmut; Lang, Markus; Lin, Panlang
- Book ID
- 121825031
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 555 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0167-6245
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