𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Advertising for Attention in a Consumer Search Model

✍ Scribed by Marco A. Haan; José L. Moraga-González

Book ID
111056307
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
406 KB
Volume
121
Category
Article
ISSN
0013-0133

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Newspaper advertisement characteristics
Newspaper advertisement characteristics and consumer preferences for apples: A mimic model approach
✍ Paul M. Patterson; Timothy J. Richards 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 83 KB 👁 1 views

A structural latent variable model is used to simultaneously determine the affect of newspaper advertisement characteristics on consumer preferences for apples and on demand for apple varieties. The advertisement characteristics considered included size, color, and logos. The estimated apple prefere