Advertising effectiveness as a function of numerical support: From majority compliance to minority conversion

✍ Scribed by C. Codaccioni; É. Tafani

• Book ID: 113606691
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 255 KB
• Volume: 61
• Category: Article
• ISSN: 1162-9088
• DOI: 10.1016/j.erap.2010.08.002