Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?

✍ Scribed by Kim Shyan Fam; David S. Waller

• Book ID: 111575234
• Publisher: Springer
• Year: 2003
• Tongue: English
• Weight: 90 KB
• Volume: 48
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1023/b:busi.0000005785.29778.83