𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Advertising at the Point of Purchase.by Association of National Advertisers, Inc

✍ Scribed by Review by: Kurt R. Stoehr


Book ID
124649539
Publisher
University of Chicago Press
Year
1958
Tongue
English
Weight
381 KB
Volume
31
Category
Article
ISSN
0021-9398

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


RETAIL ON-SHELF PERFORMANCE OF ADVERTISE
✍ Johan C. Taylor; Stanley E. Fawcett πŸ“‚ Article πŸ“… 2001 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 140 KB

In the retail environment, one key prerequisite to satisfying customers is to have the product available, on the shelf, when and where the customer expects to find it. The study reported here evaluated the on‐shelf stock performance of three distinct types of retailers–mass merchandisers, category k