✦ LIBER ✦
Advertising and the mind of the consumer – What works, what doesn't and whyby Max Sutherland; Alice K. Sylvester
✍ Scribed by Review by: Marie-Laure Gavard-Perret
- Book ID
- 125570506
- Publisher
- SAGE Publications
- Year
- 2002
- Tongue
- English
- Weight
- 246 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0767-3701
- DOI
- 10.2307/40589349
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