Advertising and Public Relations (Ferguson Career Launcher)

✍ Scribed by Stan Tymorek

• Year: 2010
• Tongue: English
• Leaves: 180
• Edition: 1
• Category: Library

✦ Synopsis

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.

✦ Table of Contents

Advertising and Public Relations......Page 2
Contents......Page 6
Foreword......Page 8
Acknowledgments......Page 12
Introduction......Page 14
1
Industry History......Page 20
2
State of the Industry......Page 47
3
On the Job......Page 76
4
Tips for Success......Page 104
5
Talk Like a Pro......Page 128
6
Resources......Page 153
Index......Page 170