✦ LIBER ✦

ADVERTISING AND INTERNATIONAL COMMUNICATIONS

✍ Scribed by Herbert I. Schiller

Book ID: 125789407
Year: 1976
Weight: 997 KB
Volume: 6
Category: Article
ISSN: 0046-967X
DOI: 10.2307/40724814

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

[IEEE 2007 International Conference on W

[IEEE 2007 International Conference on Wireless Communications, Networking and Mobile Computing - Shanghai, China (2007.09.21-2007.09.25)] 2007 International Conference on Wireless Communications, Networking and Mobile Computing - Consumers Perceptions and Acceptances Towards Mobile Advertising: An Empirical Study in China

✍ He, Dehua; Lu, Yaobin 📂 Article 📅 2007 🏛 IEEE ⚖ 101 KB

[IEEE 2013 Joint International Conferenc

[IEEE 2013 Joint International Conference on Rural Information & Communication Technology and Electric-Vehicle Technology (rICT & ICeV-T) - Bandung, Indonesia (2013.11.26-2013.11.28)] 2013 Joint International Conference on Rural Information & Communication Technology and Electric-Vehicle Technology (rICT & ICeV-T) - Targeted advertising optimization using vector space model for online behavior on news portal computational advertising case study: Harianjogja.com

✍ Kristyan, Samuel Andi; Suhardi, ; Albarda, ; Dabarsyah, Budiman 📂 Article 📅 2013 🏛 IEEE ⚖ 371 KB

[IEEE 2011 IEEE 3rd International Confer

[IEEE 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN) - Xi'an, China (2011.05.27-2011.05.29)] 2011 IEEE 3rd International Conference on Communication Software and Networks - A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

✍ Chee, Y. K.; Lim, Jay W. Y.; Lau, K. W.; Tan, Ian K. T.; Hoong, Poo Kuan 📂 Article 📅 2011 🏛 IEEE 🌐 un ⚖ 222 KB

[IEEE Comput. Soc ISCC 2003 - Internatio

[IEEE Comput. Soc ISCC 2003 - International Symposium on Computers and Communications - Kemer-Antalya, Turkey (30 June-3 July 2003)] Proceedings of the Eighth IEEE Symposium on Computers and Communications. ISCC 2003 - Effects of fast routers advertisement on mobile IPv6 handovers

✍ Daley, G.; Pentland, B.; Nelson, R. 📂 Article 📅 2003 🏛 IEEE Comput. Soc ⚖ 265 KB

Comparing consumer responses to advertis

Comparing consumer responses to advertising and non-advertising mobile communications

✍ Suzanne Altobello Nasco; Gordon C. Bruner 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 339 KB

## Abstract With a variety of mobile content, such as weather, sports, and commercial ads, available for consumers to access on wireless devices, it is important to explore the effect of presentation modalities on consumers' ability to retain the information and on consumers' perception of the cont

International corporate advertising

✍ Candee, E. D. 📂 Article 📅 1964 🏛 Wiley (John Wiley & Sons) ⚖ 132 KB