Advancing research on loyalty programs: a future research agenda

✍ Scribed by Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso, Leonardo J.; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V.

• Book ID: 125365538
• Publisher: Springer US
• Year: 2014
• Tongue: English
• Weight: 226 KB
• Volume: 26
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-014-9311-4