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✦   LIBER   ✦

Advances into electronic publishing: engineering information and Elsevier Advanced Technology

✍ Scribed by Paul M. Evans


Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
70 KB
Volume
8
Category
Article
ISSN
1092-4604

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✦ Synopsis


Abstract

This paper examines the context to developments in electronic publishing as it affects business transformation within the science publisher, Elsevier Science, especially in relation to developing activities for technology professionals in industry. The key changes likely to affect such publishers in taking advantage of Web opportunities are discussed and then the business planning and implementation process for innovation units, focused mainly on engineers' needs, are described as a case study demonstrating how the larger trends in the publishing industry are changing directions in a specific organization. Finally the adoption of an innovation culture is seen to pave the way for development through action learning and increased involvement of the market in the future. Copyright Β© 2001 John Wiley & Sons, Ltd.


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