[Advances in International Marketing] In
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Jean, Ruey-Jer βBryanβ; Chiou, Jyh-Shen; Zou, Shaoming
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Article
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2013
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Emerald Group Publishing Limited
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English
β 567 KB
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i