Advances in Electronic Marketing

✍ Scribed by Irvine Clarke

Year: 2005
Tongue: English
Leaves: 337
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technolo

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