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Advanced techniques of donor recognition

✍ Scribed by Thomas Gaffny

Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
607 KB
Volume
1
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.

✦ Synopsis

This paper exatnines the isace of 'donor recognition' in fundraisin,q, and how recent teclinological advances have given charitable organisations new stratqgic tools in wltidi lo reco,qnise and protect their dortor base.

In providing real-life examples (sc how Atnerican charities are irsing new donor recognition tec/iniques, t/iis paper seeks to provide specijic options of how any charity can maxifitise thc net incorne potential of every donor 011 its file.

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