✦ LIBER ✦
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
✍ Scribed by Oliver Schnittka; Henrik Sattler; Sebastian Zenker
- Book ID
- 118455062
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 558 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0167-8116
No coin nor oath required. For personal study only.