𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Ad–self-congruency effects: Self-enhancing cognitive and affective mechanisms

✍ Scribed by Chingching Chang

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
120 KB
Volume
22
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

This article explores how the drive for self-enhancement influences responses to ads depicting images that are self-congruent along the dimensions of femininity and individualism/collectivism. Participants' schematics on the portrayed dimension were found to exhibit higher levels of cognitive self-referencing and positive affect when the ad image was congruent with their ideal self-schemata than when it was not. Greater self-referencing and positive affect were found, in turn, to promote more favorable ad attitudes, thereby resulting in more positive brand attitudes.

📜 SIMILAR VOLUMES

The moderating influence of ad framing f
The moderating influence of ad framing for ad–self-congruency effects
✍ Chingching Chang 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 77 KB

Prior research indicates that ad-self-congruency effects are significant only when participants are not motivated to process ad messages, as when they are in a positive rather than negative affective state (Chang, 2002a). In line with this reasoning, it was expected that ad tactics such as ad framin

Guided Affective and Cognitive Imagery t
Guided Affective and Cognitive Imagery to Enhance Self-esteem Among Hawaiian Children
✍ Michael M. Omizo; Sharon A. Omizo; Sean K. Kitaoka 📂 Article 📅 1998 🏛 American Counseling Association 🌐 English ⚖ 621 KB

This article discusses the use of guided affective and cognitive imagery tc enhance self-esteem among children of Hawaiian ancestry. Children whc participated in the intervention strategy. which consisted of 10 group ses sions, had significantly higher scores on some areas of self-esteem. When two

Irrelevant speech and indoor lighting: e
Irrelevant speech and indoor lighting: effects on cognitive performance and self-reported affect
✍ Igor Knez; Staffan Hygge 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 101 KB

## Abstract This study examined the disruption of cognitive performance by ecologically valid, office and school like settings with warm‐ or cool‐white lighting and silence or meaningful, irrelevant, conversational speech, and whether any such susceptibility was attributable to the changes in affec

Standardisation of a self-report questio
Standardisation of a self-report questionnaire for use in evaluating cognitive, affective and behavioural side-effects of anti-epileptic drug treatments
✍ R. Gillham; G. Baker; P. Thompson; K. Birbeck; A. McGuire; L. Tomlinson; L. Ecke 📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 684 KB

The development and standardisation of an inventory for measuring anti-epileptic drug effects on cognition and affect is described. The Side Effect and Life Satisfaction inventory (SEALS) was derived from symptoms and side-effects reported by a patient population. It was administered to 45 patients