Ads for Mature Consumers: The Importance of Addressing the Changing Self-View Between the Age Groups 50+ and 60+

✍ Scribed by Hoffmann, Stefan; Liebermann, Susanne C.; Schwarz, Uta

• Book ID: 127223747
• Publisher: Haworth Press Inc
• Year: 2012
• Tongue: English
• Weight: 293 KB
• Volume: 18
• Category: Article
• ISSN: 1049-6491
• DOI: 10.1080/10496491.2012.646220