𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Adolescent Entertainment or Violence Training? The Hunger Games

✍ Scribed by Sloan, Eva “Dee”; Sawyer, Cheryl; Warner, Tara D.; Jones, Lisa A.


Book ID
126572629
Publisher
Haworth Press Inc
Year
2014
Tongue
English
Weight
131 KB
Volume
9
Category
Article
ISSN
1540-1383

No coin nor oath required. For personal study only.


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The games people play: How the entertain
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## Abstract This research examines consumer reactions to online ads varying in levels of entertainment value. Results show that more favorable brand attitudes and more positive purchase intentions are formed when consumers are exposed to an ad that generates a high (game ad), rather than a low (ban