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Additive Conjoint Measurement for Multiattribute Utility

✍ Scribed by Arne Maas; Peter Wakker


Publisher
Elsevier Science
Year
1994
Tongue
English
Weight
591 KB
Volume
38
Category
Article
ISSN
0022-2496

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A simple trade-off condition for additiv
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We show that only two simple trade-off judgments are sufficient to determine whether the multiplicative multiattribute model assumes its additive form, regardless of the number of attributes in the model. This additivity condition offers a useful alternative to the test based on multiattribute lotte