Interactions in virtual customer environ
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Satish Nambisan; Robert A. Baron
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Article
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2007
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John Wiley and Sons
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English
โ 215 KB
Virtual customer environments (VCE), which provide services ranging from online discussion forums to virtual design toolkits, enable firms to involve their customers in innovation and value creation. Evidently, companies can benefit from operating such VCEs; however, most firms do not seem to attach