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Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

✍ Scribed by Marcelo Royo-Vela; Joaquin Aldas-Manzano; Inés Küster; Natalia Vila


Publisher
Springer US
Year
2007
Tongue
English
Weight
230 KB
Volume
58
Category
Article
ISSN
0360-0025

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