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[ACM Press the fourth ACM international conference - Hong Kong, China (2011.02.09-2011.02.12)] Proceedings of the fourth ACM international conference on Web search and data mining - WSDM '11 - #TwitterSearch

โœ Scribed by Teevan, Jaime; Ramage, Daniel; Morris, Merredith Ringel


Book ID
121312874
Publisher
ACM Press
Year
2011
Tongue
English
Weight
448 KB
Category
Article
ISBN
1450304931

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โœฆ Synopsis


Social networking Web sites are not just places to maintain relationships; they can also be valuable information sources. However, little is known about how and why people search sociallygenerated content. In this paper we explore search behavior on the popular microblogging/social networking site Twitter. Using analysis of large-scale query logs and supplemental qualitative data, we observe that people search Twitter to find temporally relevant information (e.g., breaking news, real-time content, and popular trends) and information related to people (e.g., content directed at the searcher, information about people of interest, and general sentiment and opinion). Twitter queries are shorter, more popular, and less likely to evolve as part of a session than Web queries. It appears people repeat Twitter queries to monitor the associated search results, while changing and developing Web queries to learn about a topic. The results returned from the different corpora support these different uses, with Twitter results including more social chatter and social events, and Web results containing more basic facts and navigational content. We discuss the implications of these findings for the design of next-generation Web search tools that incorporate social media.


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[ACM Press the fourth ACM international
โœ Das Sarma, Anish; Jain, Alpa; Yu, Cong ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› ACM Press ๐ŸŒ English โš– 806 KB

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