[ACM Press the 8th international confere
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Weischedel, Birgit; Huizingh, Eelko K. R. E.
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Article
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2006
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ACM Press
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Web metrics are the measures that reflect how customers are using a website. Companies use these metrics for further improvement of their website. Although most companies today are engaged in website optimization, the actual use of web metrics is a relatively unexplored area. In this paper we addres