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Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data

✍ Scribed by Rabikar Chatterjee; Wayne S. Desarbo

Publisher: Springer US
Year: 1992
Tongue: English
Weight: 903 KB
Volume: 3
Category: Article
ISSN: 0923-0645
DOI: 10.1007/bf00994083

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