Acceptance of a price discount: the role of the semantic relatedness between purchases and the comparative price format
β Scribed by Nicolao Bonini; Rino Rumiati
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 119 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0894-3257
- DOI
- 10.1002/bdm.411
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