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Acceptance of a price discount: the role of the semantic relatedness between purchases and the comparative price format

✍ Scribed by Nicolao Bonini; Rino Rumiati

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 119 KB
Volume: 15
Category: Article
ISSN: 0894-3257
DOI: 10.1002/bdm.411

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