Academic interface with marketing practice: Leading and following and not losing the way?

✍ Scribed by Roderick J. Brodie

• Book ID: 116266381
• Publisher: Elsevier
• Year: 2010
• Tongue: English
• Weight: 122 KB
• Volume: 18
• Category: Article
• ISSN: 1441-3582
• DOI: 10.1016/j.ausmj.2010.06.012