The impact of 3d virtual haptics in mark
β
Seung-A Annie Jin
π
Article
π
2011
π
John Wiley and Sons
π
English
β 174 KB
## Abstract Tactile input plays a key role in consumers' evaluation of products' substance properties. Utilization of haptic interfaces and force feedback devices that enable consumers to feel and manipulate threeβdimensional (3D) virtual products is a promising but underβexplored area in marketing