A theory for attitude and behavior applied to an election survey

✍ Scribed by James J. Anderson

• Book ID: 102773973
• Publisher: John Wiley and Sons
• Year: 1985
• Tongue: English
• Weight: 745 KB
• Volume: 30
• Category: Article
• ISSN: 8756-6079
• DOI: 10.1002/bs.3830300407

✦ Synopsis

A mathematical theory is presented for attitude as it affects decisions and behavior of individual persons, systems at the organism level. Attitude is formulated in terms of rational and emotional thought and a biological responsiveness. Behavior is formulated from attitude using probability rules and a critical attitude, which is based on standard attitudes. The application of the theory is illustrated using a US Presidential election survey. The analysis suggests voter behavior can be modeled with a cusp catastrophe equation based on influence derived from utility and importance derived from emotions.