Corporations, Stakeholders and Sustainab
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Reinhard Steurer; Markus E. Langer; Astrid Konrad; AndrΓ© Martinuzzi
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Article
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2005
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Stanford Business Books
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English
β 251 KB
Corporations are now publicly committed to sustainability. But, beneath the public relations happy face, executives and managers are perplexed. The majority of them have a genuine desire to work in an ethical and sustainable manner, yet, when they engage with their stakeholders for that purpose, the