A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability

✍ Scribed by Charles Chang; Jing Jiang; Kenneth A. Kim

• Book ID: 116422203
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 127 KB
• Volume: 103
• Category: Article
• ISSN: 0165-1765
• DOI: 10.1016/j.econlet.2009.01.018