𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A template for discussing large texts on the web: the Pragglejaz site

✍ Scribed by Judith Schoonenboom


Book ID
108525200
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
275 KB
Volume
33
Category
Article
ISSN
0007-1013

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## Abstract The Internet theoretically enables marketers to personalize a Web site to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and resource‐matching theory. The influence of two traits relevant to Internet Web‐site process