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A study of the impact of package changes on orange juice demand

✍ Scribed by Jonq-Ying Lee; Zhifeng Gao; Mark G. Brown

Book ID
116695016
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
141 KB
Volume
17
Category
Article
ISSN
0969-6989

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The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countrie