✦ LIBER ✦
A strategy to communicate corporate social responsibility: cause related marketing and its dark side
✍ Scribed by Ilaria Baghi; Enrico Rubaltelli; Marcello Tedeschi
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 90 KB
- Volume
- 16
- Category
- Article
- ISSN
- 1535-3958
- DOI
- 10.1002/csr.174
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