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A Strategic Approach to Internationalization: A Traditional Versus a “Born-Global” Approach

✍ Scribed by Chetty, Sylvie; Campbell-Hunt, Colin

Book ID: 120418324
Publisher: American Marketing Association
Year: 2004
Tongue: English
Weight: 97 KB
Volume: 12
Category: Article
ISSN: 1069-031X
DOI: 10.1509/jimk.12.1.57.25651

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## Abstract Acknowledging the shortcomings of contemporary research on the economics of strategy, this paper proposes a subjectivist approach to strategic management. This subjectivist perspective is originated in German economics and found its base in the Austrian school of economics. Based largel