A common dilemma in direct marketing is that of which customers to target, and which to ignore. Once a profile has been gathered of a ''good'' or ''ideal'' customer, can those characteristics be identified in larger national databases? This article describes efforts to achieve this on behalf of a cl
A statistical analysis of the customer satisfaction with car dealers
โ Scribed by Annarita Roscino; Alessio Pollice
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 132 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1524-1904
- DOI
- 10.1002/asmb.520
No coin nor oath required. For personal study only.
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