A rose by any other name β¦: Color-naming
β
Jeanine L. Skorinko; Suzanne Kemmer; Michelle R. Hebl; David M. Lane
π
Article
π
2006
π
John Wiley and Sons
π
English
β 183 KB
Companies dealing in colors (e.g., paint companies, the cosmetic industry) spend enormous amounts of time and money selecting names to accompany their various product lines in an attempt to maximally appeal to and lure in consumers. In two experiments, the current research examines the extent to whi