𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A review of internet marketing research over the past 20 years and future research direction

✍ Scribed by Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; Nill, Alexander


Book ID
121760066
Publisher
Emerald (MCB UP )
Year
2013
Tongue
English
Weight
109 KB
Volume
7
Category
Article
ISSN
2040-7122

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πŸ“œ SIMILAR VOLUMES


Price dispersion on the internet: A revi
✍ Xing Pan; Brian T. Ratchford; Venkatesh Shankar πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 181 KB πŸ‘ 2 views

The explosive growth in Internet retailing has sparked a stream of research on online price dispersion, defined as the distribution of prices (such as range and standard deviation) of an item with the same measured characteristics across sellers of the item at a given point in time. In this paper, w

The spacing effect in marketing: A revie
✍ Hayden Noel; Beth Vallen πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 98 KB πŸ‘ 1 views

## Abstract The __spacing effect__ refers to the advantage in memory for information repeated at separate points in time over information repeated in massed fashion. This phenomenon has been extensively studied in psychology and has a wide scope of application. In spite of its possible applications