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A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance

✍ Scribed by Brouthers, Keith D

Book ID: 125852965
Publisher: Palgrave Publishers Ltd.
Year: 2012
Tongue: English
Weight: 118 KB
Volume: 44
Category: Article
ISSN: 0047-2506
DOI: 10.1057/jibs.2012.23

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Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is know about how they make international entry mode decisions. Transaction cost theory has been widely used to study entry mode selection for large firms. Here we apply the theory to