Consumer (goal) satisfaction: A means-en
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Chiara Orsingher; Gian Luca Marzocchi; Sara Valentini
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Article
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2011
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John Wiley and Sons
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English
β 149 KB
## Abstract This study investigates the role that service attributes, customer subgoals, and goals play in forming the satisfaction judgment. Drawing on meansβends chain theory, and on satisfaction research, satisfaction is conceptualized as the result of a process in which customers activate multi